PORTFOLIO

 

LOYALTY PROGRAMME

 
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BigLife

BIGLIFE (formerly known as BIG Loyalty Sdn Bhd is AirAsia’s award-winning loyalty programme, which rewards members for flying with us, enabling them to redeem points for flights, hotel bookings, tours and other offerings from our more than 160 travel and lifestyle partners worldwide. In addition to exclusive flight privileges such as 24-hour priority flight redemption and 90% off flight fares, members are also privy to exclusive lifestyle offerings.

The programme was established in November 2011 and is owned and operated by BIG Loyalty Sdn Bhd, a subsidiary of AirAsia in collaboration with Canada-based Aimia Inc. We currently have over 20 million BIG Members, and the number keeps growing.

We have big plans to make AirAsia BIG more than just an airline loyalty programme and transform it into a comprehensive lifestyle platform to inspire even more travel and other lifestyle experiences.

 
 

FINTECH

 

BigPay

BigPay is a money app with a card that saves users time and money everywhere in the world. Signing up is an easy and frictionless process done right from the smartphone. Cards are directly shipped to BigPay customers, enabling them to spend securely at over 35 million merchants - both online and offline - as well as withdraw cash from ATMs. Unlike banks, BigPay does not charge any foreign exchange mark-up fee when spending abroad. Sending and receiving money is completely free and instantaneous.

Users also enjoy zero processing fees and discounts on pre-booked F&B and baggage. And if that wasn’t enough, the mobile app provides rich analytics and budgeting tools!

BigPay was launched in Malaysia in early 2018  by an Asean FinTech company and is growing at high pace. As a licensed e-money issuer, BigPay is regulated by Bank Negara Malaysia.

 

LOGISTICS

 
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REDCARGO LOGISTICS

RedCargo Logistics is the cargo and logistics platform for AirAsia, set up to disrupt the way air cargo is managed, sold and transported. RedCargo acts as the sole and exclusive capacity owner, or Cargo Master General Sales Agent for the AirAsia and AirAsia X group of airlines.

Cargo has traditionally been an unloved and backward business line for many airlines (ourselves included) but a US$4+ billion market is up for grabs in Southeast Asia. Disintermediation of the supply chain will require airlines to shift to a more transparent, direct and dynamic approach to managing, selling and settlement of cargo. The value proposition is simple; belly space cargo is the last to be exploited, least digitized but most profitable source of airline revenue waiting to be transformed, and only major customers - like AirAsia - willing to make a step change can force the re-ordering and disintermediation of the value chain.

 

IN-FLIGHT ENTERTAINMENT AND TRAVEL RETAIL

 

ROKKI

ROKKI is AirAsia's in-flight entertainment and connectivity platform offering guests free entertainment, shopping deals and internet access on their mobile devices. Items purchased can either be collected on board or delivered to guests’ doorstep.

The wifi service that supports ROKKI was developed in-house. We have since entered into partnership with Inmarsat Aviation to install GX Aviation high-speed broadband in our aircraft for a better guest experience.

 

OURSHOP   

We have evolved our duty-free offerings into an online travel retail platform where travellers can shop for designer fashion and accessories, branded cosmetics, fragrances, alcoholic beverages, toys and more – all at duty-free prices. Currently, purchases can be picked up at the airport or in-flight. Soon, guests will have the added convenience of picking up their purchases in-store or having these delivered to their homes.

Travellers can shop worry-free as all retailers are authorised, guaranteeing 100% authenticity. As part of AirAsia’s ecosystem, travellers can earn and redeem AirAsia BIG Points with every successful purchase made with OURSHOP.

OURSHOP’s mission is to be travellers’ No. 1 platform for everything retail when they travel.